Developing Economy Perspectives on Marketing and Entrepreneurship: The Ghanaian Dimention

Developing Economy Perspectives on Marketing and Entrepreneurship: The Ghanaian Dimention

50.00

The marketing reader is anchored on two main disciplines: marketing and entrepreneurship. In marketing, the reader examines the factors influencing students’ perceptions of higher education brands and measures the satisfaction of students with respect to restaurant services on campus. Issues affecting marketing activities of entrepreneurial firms are also discussed extensively.

Authors: Samuel C. K. Buame, Dan M. Quaye, Robert E. Hinson and Kobby A. Mensah

ISBN: 978-9988-2-1211- 7

99 in stock

SKU: 014

Reviews

There are no reviews yet.

Be the first to review “Developing Economy Perspectives on Marketing and Entrepreneurship: The Ghanaian Dimention”

Your email address will not be published.